Guide to Marketing
University Communications and Marketing conducts annual market research to identify the marketing needs and current positioning of the university. Guided by those findings, we develop a comprehensive communications and marketing plan to shine a light on ÎçÒ¹¾ç³¡'s strengths and promote what is undeniably ÎçÒ¹¾ç³¡.
The Guide to Marketing supports that plan. More than a handbook for individuals and departments involved in promoting ÎçÒ¹¾ç³¡, the guide includes policies, standards and resources necessary for planning and executing brand awareness throughout our campuses. Efforts to strengthen brand awareness include the use of the trademark sentence (i.e., ÎçÒ¹¾ç³¡, ÎçÒ¹¾ç³¡ and KSU are registered trademarks and may not be used without permission.) and the registered logos. But beyond that, our efforts to inform our audiences about ÎçÒ¹¾ç³¡â€™s people and programs will focus on telling others about our distinctive blend of teaching, research and creative excellence.
These efforts will be reinforced through the application of clearly defined standards for design, photography, content and other elements of the ÎçÒ¹¾ç³¡ brand. Your cooperation in adhering to policies and brand standards will help ÎçÒ¹¾ç³¡ follow the strategic roadmap to articulate and promote ÎçÒ¹¾ç³¡'s distinctive institutional identity.
For information specific to your marketing needs, choose from the links below from the left-hand navigation to get started.